My journey here really began (many, many years ago) studying History, IT, and Psychology for my A-levels, and yep, you read that right. As it turns out, they became my unconventional cornerstones for graphic design.

Looking at it through a historical lens, brands move and shift over time, constantly evolving ("History doesn't repeat itself, but it often rhymes"). In IT terms, mastering the technical tools means you can push the creative work further and stay ahead of the curve. And through psychology, understanding how a user reacts to and engages with marketing material means you can deliberately build for it.

Fast forward to today: as creative lead, I shape how Virgin Media shows up everywhere from live BBC One documentaries to high-impact DOOH campaigns, blending hands-on art direction with big-picture strategy.

Outside of the day-to-day, I'm working on recovering my Chess.com Elo rating (IYKYK) and being an unapologetically spoiled Manchester City fan.

I'm always open to discussing new opportunities and ideas. Feel free to send a message through the contact page.