The Telly That Kept Us Talking
A pitch that became a BAFTA moment. The Telly That Kept Us Talking celebrated TV's defining moments of 2020, taking us across the UK to find the stories that shaped the year. I handled props, title and credit sequences, GFX, and social edits — and it ended up airing live on BBC One during BAFTA night.
The title sequence had to work everywhere, a mobile screen and a 60" television carrying equal weight. This early development frame shows the grid and alignment guides used to build a broadcast-premium aesthetic that felt authoritative without losing its warmth.
Not everything lives on screen. For the Bridgerton segment I designed and produced Lady Whistledown's scandal sheets as physical props, period-accurate from typography to print weight, ensuring they felt authentic the moment a presenter picked one up.
When Nigella Lawson, Nicola Coughlan, and Mark Hamill are sharing your content, something landed. Designed to be platform-native and inherently shareable, the series crossed from brand promotion into genuine cultural conversation.
20.6 million organic reach. 5 million impressions on Virgin Media On Demand. A 90-second edit broadcast live on BBC One during the BAFTAs. A 124% year-on-year increase in voting engagement. All from a seven-day shoot across six UK cities, with no paid spend behind it.
