Wear The Rose, Social

Read time:

4 min

Client:

Industry:

Sport

Start:

October 3, 2022

Start:

October 3, 2022

End:

October 14, 2022

End:

October 14, 2022

Duration:

2 Weeks

Duration:

2 Weeks

We were asked to create teaser videos for an ITV1 documentary on the England women’s rugby union team — the world’s No.1 side. To capture its energy, we filmed at a live screening featuring rugby legends and Lioness Fran Kirby, blending trailer footage with real reactions. The result: a punchy, adrenaline-fuelled campaign that matched the intensity of the series. I handled all GFX and editing, delivering 6 edits as a 30- and 90-second cut in 16:9, 9:16, and 1:1 for social and digital.

Starting point

To kick off the project, we leaned into the high-stakes atmosphere of the world’s No.1 side. The visual direction needed to bridge the gap between high-end broadcast documentary footage and the raw, electric energy of a live fan experience. This initial frame established the high-contrast, adrenaline-fuelled aesthetic that would carry through the entire campaign.

Problem solving

I developed a modular nameplate system and GFX suite designed for "safe-zone" agility. Each asset was built to complement the composite, ensuring that whether a Rugby legend or Fran Kirby was on screen, the typography remained legible and premium without obscuring the raw reactions that made the edit so visceral.

Implimentation

To drive the final conversion, I tapped into the O2 Red Roses’ signature "Earthquake" style logo animation, adapting its kinetic energy to a new-look high-impact CTA.

Results

Reach: Delivered to a cross-platform audience, optimized for high-retention on mobile-first social channels.

Versatility: Total of 6 bespoke assets delivered, covering every major digital touchpoint.

Impact: A consistent, high-intensity visual language that successfully drove traffic to the ITV1 premiere.

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