Wear The Rose
The brief was to match the intensity of the world's No.1 women's rugby union team. Filmed at a live screening with rugby legends and Lioness Fran Kirby, real reactions were cut against ITV1 documentary footage to create something high-contrast and adrenaline-fuelled. A modular nameplate system kept typography legible and premium across formats, while the Red Roses' "Earthquake" animation was adapted into the campaign CTA. Six assets, three formats, delivered across every major digital touchpoint.
To drive the final conversion, I tapped into the O2 Red Roses’ signature "Earthquake" style logo animation, adapting its kinetic energy to a new-look high-impact CTA.
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