Brand&Beyond

Brand&
Beyond

Client

YouTube

Agency

AMV BBDO

What We Did

B2B Newsletter, Visual Identity, Email

Overview

YouTube's B2B newsletter needed a 2026 refresh: sharper layouts, bolder graphics, content built to actually get shared, not just opened and scrolled past.

My Role

I answered the brief with real editorial flair, treating it as a chance to make the newsletter feel more magazine than memo. Working within the template art direction, I designed all four issues, evolving the layout with each release and treating every data point and creator story as its own bespoke, magazine-style component rather than dropping it into a standard layout. I then adapted the same framework into a set of LinkedIn header graphics, keeping the look consistent from inbox to feed.

The Team

Design - Tom Larcombe, Art Direction - David Boa, Rosie Maddison, Creative Direction - Mark Farinha, Account Management - Emily Stronnell