Client
Virgin Media O2
Agency
AMV BBDO
What We Did
Visual Identity, Branding, Animation, Social
Overview
Festival branding has one job: look as good as the acts. But a system built to survive high-intensity performance footage rarely survives the jump to something as still as a banner ad. Most festival identities pick one lane and lose the other.
My Role
I designed and animated the title sequences, nameplate system and flare-swipe transitions used throughout the campaign, then adapted the same assets into static banners for web. The same system held its own whether it was racing across a stage screen or sitting completely still in a banner ad.
The Team
Design & Motion - Tom Larcombe, Art Direction - Darren Siveter, Copywriting - Simon Ward
