Client
O2
Agency
AMV BBDO
What We Did
Social, Visual Identity, Animation
Overview
Wear the Rose was a full ITV1 documentary, but on social, nobody commits to appointment TV from a scroll. The cutdowns had to sell the whole story in 90 seconds, then again in 30, without the broadcast episode itself ever appearing.
My Role
High-contrast cuts, real reactions from rugby legends and Lioness Fran Kirby, a nameplate system built to hold across every format, and an earthquake of a CTA to close. Two entirely different edits pulled from one film, each built to earn its own scroll-stopping moment on its own terms.
The Team
Design & Motion - Tom Larcombe, Copywriting - Simon Ward, Account Management - Jo Wilson
90 Seconds
30 Seconds