The Edit
The Edit exists in the space between broadcaster and brand. A daily newsroom that gives Virgin Media a genuine editorial voice, connecting customers to the things they love through entertainment, tech, and culture, on their terms.
The beating heart of The Edit is the pipeline between its editorial email and the website. Two million customers receive the email, which funnels directly to a digital hub covering TV, film, sport, gaming, and expert tech insights.
The Edit goes well beyond a weekly email. Solus campaigns with bespoke, high-impact graphics land for major announcements, while custom channel guides serve customers across Flex, Legacy, and Stream. Social media assets, ATL support, and more keep the brand consistent at every touchpoint.
A design pipeline supporting 2.5 million page views and 1.87 million subscribers annually, with bespoke Solus campaigns driving peak engagement for key brand moments and high-value competitions.
