Client
Virgin Media O2
Agency
AMV BBDO
What We Did
DOOH, Visual Identity, Animation
Overview
The O2 sees 11 million visitors a year, moving fast through a venue full of screens already competing for attention. Getting anyone to actually stop and look is the hard part.
My Role
I designed and animated the DOOH takeover: high-energy, social-style graphics synchronised across every screen in the venue, down to the marquee-scale digital tickers, working alongside Darren Siveter on art direction and the wider team credited below.
The Team
Design & Motion - Tom Larcombe, Art Direction - Darren Siveter, Copywriting - Simon Ward, Video Capture - Redwood BBDO, Stream
