Client
Virgin Media O2
Agency
AMV BBDO
What We Did
DOOH, Animation, Visual Identity
Overview
The Gamepad had a screen in its lobby and no real plan for it, just an open question: could it be put to better use than sitting idle while people queued?
My Role
We pitched turning it into a queue entertainer, something worth watching on the way in rather than a blank screen. I helped on the shoot, then designed the animated call-outs and room title treatments that carried it through the space. The client loved it so much it stopped being a lobby video and started running on every screen at The O2.
The Team
Design & Motion - Tom Larcombe, Art Direction - Darren Siveter, Copywriting - Simon Ward, Video Capture - Redwood BBDO, Stream
