Little Lifts

Little Lifts

Client

Cuprinol

Agency

AMV BBDO

What We Did

Landing Pages, Social, Visual Identity, Animation

Overview

Cuprinol needed to launch four new Ducksback shades during a tight economic climate — a moment when 'revamp the garden' can feel like a stretch, not an easy win.

My Role

I designed and animated the campaign's full multi-channel suite: YouTube bumpers, Meta and Pinterest video pins and carousels, and high-impact Mobkoi mobile video. I worked alongside art director Darren Siveter to bring the "Little Garden Lifts" concept to life across every format.

The Team

Design & Motion - Tom Larcombe, Art Direction - Darren Siveter, Strategy - Serena Gibbs, Copywriting - Tori Mundell