Client
Virgin Media O2
Agency
AMV BBDO
What We Did
CRM Programme, Email, Social, Visual Identity, Culture Strategy
Overview
Telco is one of the most competitive markets there is. Every provider fights for the same subscribers with lookalike apps and content that reads as marketing. Virgin Media needed The Edit to feel like something customers actually wanted, not another touchpoint to ignore.
My Role
I led art direction on The Edit: the hero treatments, the obsessive interstitial detail, the fan-first interactive graphics that give it its newsroom feel.
The Team
Art Direction - Tom Larcombe, Picture Research - Ailsa Bannerman , Strategy - Simon Ward, Account Management - Russell Miller, Copywriting - Charlotte Briggs, Chris Miller
