The Edit

The Edit

The Edit exists in the space between broadcaster and brand. Most brands do content — this is editorial. A newsroom where viewing habits, data and genuine passion collide to give Virgin Media a voice customers actually want to hear.

2.5M

Page views annually

1.9M

Subscribers

Big splashy heroes, obsessive little details, and everything in between. Most telecoms websites feel like telecoms websites. This one was built to feel like it was made by people who actually watch the shows.

Heroes

Interstitials

Interactive Graphics

Less “here’s a show, please watch it” and more “here’s a bingo card for the finale, you’re welcome.” Fan-first content designed to live beyond the feed.

The weekly email turns up like a reliable mate — interactive, fun, always got something on. The solus campaigns turn up like an event.

All Customer Email

Headers and Story Tiles

Solus Email

Graphics

Socials

Taking the good stuff from the telly and making it work harder on the timeline. Platform-native, thumb-stopping, and always pointing back to the good stuff online.

TV & TV Remote Guides

The unglamorous end of editorial design — and arguably the most useful. Channel guides and hardware icons that real people actually reach for.

And the unglamorous end of editorial design — and arguably the most useful. Channel guides and hardware icons that real people actually reach for.

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