The Edit
The Edit exists in the space between broadcaster and brand. A daily newsroom that gives Virgin Media a genuine editorial voice, connecting customers to the things they love through entertainment, tech,
and culture, on their terms.
2.5M
Page views annually
1.9M
Subscribers
Bringing The Edit to life online through a rich, editorial design language. This section showcases the fully arted-up web ecosystem—including high-impact article heroes, dynamic content cards, custom inlines, and modular dividers. Every asset is designed to balance strict brand guidelines with the unique visual identity of the featured entertainment.
A dual-strategy email framework designed to drive high visual impact directly to the inbox. This ecosystem balances a plug-and-play weekly newsletter—engineered for audience interactivity with fan polls and rating systems—alongside highly bespoke, standalone Solus campaigns crafted for major network announcements, new channel rollouts, and hardware updates like Apple TV landing on the platform.
Social & Amplification
Transforming pop culture into interactive fan experiences. Moving away from standard promotional graphics, these bespoke assets include custom bingo cards, pub trivia ammo, character timelines, and quizzes designed to tap into the fan zeitgeist and keep viewers buzzing about their favorite shows.
Designing for real-world utility, accessibility, and offline touchpoints. This collection includes highly practical customer assets—ranging from downloadable, print-ready PDF Channel Guides to a bespoke remote-control Icon Guide designed to help users navigate their Virgin Media hardware
with ease.
Next project
A dual-strategy email framework designed to drive high visual impact directly to the inbox. This ecosystem balances a plug-and-play monthly newsletter—engineered for audience interactivity with fan polls and rating systems—alongside highly bespoke, standalone Solus campaigns crafted for major network announcements, new channel rollouts, and hardware updates like Apple TV landing on the platform.